Wednesday, March 3, 2010
Selling Beauty...
I've started reading a new book Style and Beauty... So far, the discussion is about the impact of advertising on the African-American community in the early 20's. An interesting fact is that white owned companies made up fictious characters and fronts to suggest they were black owned and influence black patronage. As I read this I thought about the Dr. Miracle commercials and I did some research into the company. Dr. Miracle commercials and products state they are black owned and used by Dr. Miracle's family, but actually the company is owned by a successful white businessman. Interesting to see that the marketing techniques from the early 20's are still present today. I have also been working on a focus group for next week with black female Centenary College students.
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It's irresistible not to put that in your paper somehow. And you can make a statement about the allusion that's made to a miracle. Isn't making something bad suddenly good? Seems to express the subtext of wishing to be white. And white ownership symbolizes where the pressure is coming generally speaking for non-dominants to match the tune of the dominants.
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